An issue with design

We are being exposed to a lots of good looking and useful applications these days. Top of my list that have really broadened what I know today are - Friendfeed and Twitter. But the problem still remains, the disconnect between semantics and application design. Sample this -

A business veteran of 30 years of experience has been wiped out. But the feature of "liking" an article says below that "someone liked this". I know that the person who liked it was referring to the article. But for god's sake someone has been wiped out, and the application says - "someone liked it".
As I see it there is a disconnect between the application side (the content) and the human side (emotion). This is pretty much disconcerting for me at least. Semantics is therefore about two things - the application, the human.

PS - The person who found this article "intriguing" is a great guy.

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